Visitor Attractions have a major impact on the tourism sector as it brings in an enormous amount of money as not only domestic tourists visit attractions but inbound tourists too, Visitor Attractions are mainly the reason why people visit Britain for example the Olympics which brought a major amount of tourists into Britain. Tourism is very important for the UK and visitors will spend money in lots of businesses such as hotels, restaurants and transport when they visit an attraction which helps provide employment and puts money into the economy. Tourist attractions are normally clustered in particular tourist destinations; an attraction is normally why people visit for example Stonehenge.
P1 description of component
P3 interrelationships and contribution to the economy AJW
P1 description of component
P3 interrelationships and contribution to the economy AJW
Heritage(Stonehenge)
P1 Example Heritage AJW
There are many cultral and historic attractions in the UK. Stonehenge is a Historic place in which years ago you could walk around but now you are not allowed close to the attraction in order to preserve the site. However if you are a member of English Heritage you get to go to the heritage attractions for free but for an adult it is £7.80 and £4.70 for a child or for a family it would be £20.30(2 adults, 2 children) which is in the public sector. It attracts domestic tourists also, inbound tourists as it's a world heritage site.
Built(Alton Towers)
P1 Example Purpose Built AJW
Alton Towers is a purpose built theme park which has 33 rides and 8 roller coasters and 5 water slides.. Alton Towers is not just an attraction for rollercoasters it’s also an attraction for the waterpark and has 3 hotels in which you can stay for only £99 from Monday to Friday, and a day ticket is £45pp. the association is also in the private sector. It attracts domestic and inbound tourists as its one of the top 10 most popular attractions.
Alton Towers is a purpose built theme park which has 33 rides and 8 roller coasters and 5 water slides.. Alton Towers is not just an attraction for rollercoasters it’s also an attraction for the waterpark and has 3 hotels in which you can stay for only £99 from Monday to Friday, and a day ticket is £45pp. the association is also in the private sector. It attracts domestic and inbound tourists as its one of the top 10 most popular attractions.
Natural(Peak District)
P1 Example Natural AJW
The National Park is the place people go for a relaxing holiday or for health and fitness (leisure tourism) like walks and cycling. To visit the Peak District is free to all tourists, but if you wish to do any of the activities there may be a charge (Public sector). This would attract domestic and inbound tourists as it's a National Park and there are 15 national parks in the UK.
The National Park is the place people go for a relaxing holiday or for health and fitness (leisure tourism) like walks and cycling. To visit the Peak District is free to all tourists, but if you wish to do any of the activities there may be a charge (Public sector). This would attract domestic and inbound tourists as it's a National Park and there are 15 national parks in the UK.
Events(Olympics)
P1 example Events as Attractions AJW
Earlier this year the Olympic Games were help here in Britain, London. the stadium cost more than 9billion pounds to build as well as all the tourists coming into Britain to watch the games even though the games was only on for 18 days, but then the Para-Olympic games start. It would attract Domestic and Inbound tourists. This event has brought a MAJOR amount of money into Britain as when inbound tourists come to England there going to need accommodation and transport and food and drink.
Earlier this year the Olympic Games were help here in Britain, London. the stadium cost more than 9billion pounds to build as well as all the tourists coming into Britain to watch the games even though the games was only on for 18 days, but then the Para-Olympic games start. It would attract Domestic and Inbound tourists. This event has brought a MAJOR amount of money into Britain as when inbound tourists come to England there going to need accommodation and transport and food and drink.
Merit
To meet key organisational aims eg to make profit
P2/M1 Aims of the organisation AJW
Alton Towers is the largest theme park in the UK with other 2.8 million visitors a year, which is located in Alton, Staffordshire which is owned by Blackstone CVC, Kirkby and management.
However, it’s a private limited company and is in the private sector in which you cannot buy shares into the company. Alton Towers does not publish their annual accounts and give details of the money they make as it is a private limited company.
Alton Towers has legal requirements such as height restrictions and no pregnant riders etc.. Which they have to follow carefully. This is to make sure visitors are safe and meets the Health and Safety at Work Act regulations.
However, Alton Towers has a positive effect on the GDP as it attracts inbound and domestic tourists and also encourages jobs for local people or people in the area. Alton Towers creates lots of jobs mostly seasonal jobs from March till the beginning of November but have 750 permanent jobs. In the high season which is July and August and in those times 3,500 employees are employed to work at Alton Towers.
P3/M1 Contribution to the economy AJW
Disabled access is also available Alton Towers say ‘Members of the British Association of Leisure Parks, Piers and Attractions (BALPPA) welcome visits by disabled people and will do all that is possible to
Ensure a safe and pleasurable stay. However, certain rides/attractions in our parks can be physically demanding and vigorous. We therefore reserve the right to refuse admission to certain rides/attractions
should we feel there is a danger to a particular individual or individuals for whatever reason'. Alton Towers is not just for rides it also has other attractions such as ice age 4d, sharkbaite reef by sea life, extraordinary
golf, the gardens, sky ride, the live shows and characters. There is also a waterpark you can visit which is at a very reasonable price for only £36 for a family of three for a day.
To be responsible to stakeholder
Alton towers is run by Merlin Entertainments, Merlin Entertainments also runs other places such as Thorpe park, LEGOLAND, sea life sanctuary’s and the Blackpool tower etc.. Merlin is a privately owned company
P3 integration AJW
Alton Towers are horizontally integrated as the hotel and the tourist attraction are on the same level of
distribution.
Links and working together
P3/M1 working with other T&T organisations AJW
Alton Towers works together with the popular businesses such as KFC, pizza hut and burger king as they provide the food at the tourist attraction. Theses popular businesses will make more money rather than an Alton Towers own brand pizza shop as people know what to expect and know what they like at the popular brands and are more likely to buy food at the popular businesses rather than the ones they don’t know.
P3/M1 Interrelationships with other T&T organisations in the area and outside organisations-sponsorship, working together. AJW
Alton Towers promotes other attractions in the area and the other attractions also promote Alton Towers by having leaflets of the other attractions and posters and things around the attraction. Alton Towers has
sponsorship with Cadbury which brings money for Alton Towers and Cadburys name's promoted which will also bring them business. However, only Cadbury chocolate can be sold at Alton Towers as its part of the sponsorship. Often sponsorship links are outside of the travel and tourism industry. The benefits
are that Alton Towers gets money which could be put to building new rides or updating existing rides and the company who sponsors the ride will be promoted at Alton Towers which means that the public knows more about the product and service that the company provides and may increase sales, for example Cadburys chocolate sponsors Alton Towers and were given an exclusive contract to provide only there products at the theme park this meant that the Cadbury name and image would be promoted throughout Alton Towers, once people have tried Cadbury’s chocolate and may like it they are more likely to go and buy it in other places which is bringing Cadbury’s business.
Alton Towers also promotes other businesses in the area as it has a stand with leaflets and brochures about other attractions that are in the area in the Guest Services Centre.
Alton Towers offer reduced price tickets to coach companies. This helps the coach companies as they can offer good deals to their cusotmers who want to visit Alton Towers, but Alton Towers also benefit as they get extra customers who will spend money inside the theme park on souvenirs, food and other things that they sell.
Interrelations are good for Alton Towers and the organsiations they have links with because it helps bothe companies become more successful.
To meet key organisational aims eg to make profit
P2/M1 Aims of the organisation AJW
Alton Towers is the largest theme park in the UK with other 2.8 million visitors a year, which is located in Alton, Staffordshire which is owned by Blackstone CVC, Kirkby and management.
However, it’s a private limited company and is in the private sector in which you cannot buy shares into the company. Alton Towers does not publish their annual accounts and give details of the money they make as it is a private limited company.
Alton Towers has legal requirements such as height restrictions and no pregnant riders etc.. Which they have to follow carefully. This is to make sure visitors are safe and meets the Health and Safety at Work Act regulations.
However, Alton Towers has a positive effect on the GDP as it attracts inbound and domestic tourists and also encourages jobs for local people or people in the area. Alton Towers creates lots of jobs mostly seasonal jobs from March till the beginning of November but have 750 permanent jobs. In the high season which is July and August and in those times 3,500 employees are employed to work at Alton Towers.
P3/M1 Contribution to the economy AJW
Disabled access is also available Alton Towers say ‘Members of the British Association of Leisure Parks, Piers and Attractions (BALPPA) welcome visits by disabled people and will do all that is possible to
Ensure a safe and pleasurable stay. However, certain rides/attractions in our parks can be physically demanding and vigorous. We therefore reserve the right to refuse admission to certain rides/attractions
should we feel there is a danger to a particular individual or individuals for whatever reason'. Alton Towers is not just for rides it also has other attractions such as ice age 4d, sharkbaite reef by sea life, extraordinary
golf, the gardens, sky ride, the live shows and characters. There is also a waterpark you can visit which is at a very reasonable price for only £36 for a family of three for a day.
To be responsible to stakeholder
Alton towers is run by Merlin Entertainments, Merlin Entertainments also runs other places such as Thorpe park, LEGOLAND, sea life sanctuary’s and the Blackpool tower etc.. Merlin is a privately owned company
P3 integration AJW
Alton Towers are horizontally integrated as the hotel and the tourist attraction are on the same level of
distribution.
Links and working together
P3/M1 working with other T&T organisations AJW
Alton Towers works together with the popular businesses such as KFC, pizza hut and burger king as they provide the food at the tourist attraction. Theses popular businesses will make more money rather than an Alton Towers own brand pizza shop as people know what to expect and know what they like at the popular brands and are more likely to buy food at the popular businesses rather than the ones they don’t know.
P3/M1 Interrelationships with other T&T organisations in the area and outside organisations-sponsorship, working together. AJW
Alton Towers promotes other attractions in the area and the other attractions also promote Alton Towers by having leaflets of the other attractions and posters and things around the attraction. Alton Towers has
sponsorship with Cadbury which brings money for Alton Towers and Cadburys name's promoted which will also bring them business. However, only Cadbury chocolate can be sold at Alton Towers as its part of the sponsorship. Often sponsorship links are outside of the travel and tourism industry. The benefits
are that Alton Towers gets money which could be put to building new rides or updating existing rides and the company who sponsors the ride will be promoted at Alton Towers which means that the public knows more about the product and service that the company provides and may increase sales, for example Cadburys chocolate sponsors Alton Towers and were given an exclusive contract to provide only there products at the theme park this meant that the Cadbury name and image would be promoted throughout Alton Towers, once people have tried Cadbury’s chocolate and may like it they are more likely to go and buy it in other places which is bringing Cadbury’s business.
Alton Towers also promotes other businesses in the area as it has a stand with leaflets and brochures about other attractions that are in the area in the Guest Services Centre.
Alton Towers offer reduced price tickets to coach companies. This helps the coach companies as they can offer good deals to their cusotmers who want to visit Alton Towers, but Alton Towers also benefit as they get extra customers who will spend money inside the theme park on souvenirs, food and other things that they sell.
Interrelations are good for Alton Towers and the organsiations they have links with because it helps bothe companies become more successful.